KLM Cargo

Digital Product Design

App

Designing the Allotments Feature for MyCargo

Searching for a holiday on the Sunweb website was not meeting the needs of users. The main problem was that the filters were confusing and difficult to use. To solve these issues, the holiday search was redesigned to make the filters more understandable and easier to use, with clear and descriptive labels and logical organization.

The problem

At KLM Cargo, we were always looking for ways to improve the user experience and streamline our customers' shipping processes. That's why we decided to design and implement a new feature called Allotments. Allotments allows customers to reserve a certain amount of cargo space in advance, ensuring that they have a guaranteed spot for their shipments. I worked on this project alongside Bjorn Post, Design Lead at Valsplat.

One of the main challenges that our customers faced is the uncertainty of cargo space availability. This can be especially problematic for customers who need to ship large quantities of goods on a regular basis. Without a guaranteed spot for their shipments, they may have to scramble to find alternative transportation at the last minute, which can be costly and time-consuming.

Solution

The first step in the design process was to brainstorm ideas for the Allotments feature. We held a series of brainstorming sessions with the product team to generate a list of potential features and functionalities. After generating a list of ideas, we conducted user research to understand the needs and pain points of our customers.

Based on the research, we identified the following key requirements for the Allotments feature: It should be easy for customers to reserve cargo space in advance. It should be flexible enough to accommodate different types of shipments. It should provide customers with visibility into their allotment usage. Using the insights from the user research, we created wireframes to visualize the flow and layout of the Allotments feature. The wireframes focused on the key functionalities of the feature, reserving cargo space and tracking usage. Before releasing we tested our prototype with different markets around the world.

Result

After months of design and development, the Allotments feature was finally ready for launch. This new feature is currently used by many international markets around the world. I met al lot of really dedicated people at KLM and I want to say thanks to everyone I worked with and in special Vincent Lafeber, Ralf Shipper, Bjorn Post and Irene Thomasse for this amazing opportunity.

"Joshua has a great eye for design and is capabale to work in different tools to make a life like design that we can sell before it is actually developed by our developers. This helps us in achieving a first time right product. Joshua works hard and fast, it was really nice having a UX designer next to me so we could quickly tweak and tune our to be products and keep up our pace of our agile high pressure team, even though it took a few dozen versions. Soon we will go live with a new chapter in myCargo called Allotments which is fully designed by Joshua (with help of master @bjorn post). Joshua is a good listener and a great team player. We will miss him. For my colleague PO he made a beautiful mindmap of his vision. For now Joshua needs to fill his virtual backpack by more listening, designing, working hard to grow and become an expert that in the future can be a strong sparring partner in any digital product development team.''

"Joshua is curious and is always open to new knowledge and information. He also actively looks for ways to test whether what he is doing is right, which he does in various forms. Joshua is not afraid to try new things, like facilitating a team session in Girona with the developers. Or like the usability test he did together with the UX Reseacher. In this, he is also very open to the outcomes and really makes use of them."

Vincent Lafeber

Guy Hesselink

Product Owner MyCargo en AFKLCargo.com

Senior Designer at Sunweb

Let's connect. If you're interested in learning more about me and my work, feel free to reach out and connect on LinkedIn.